Chamber of Commerce wants more direction from city on tourism and marketing
The Prince Albert Chamber of Commerce and the city don’t see eye-to-eye on how to best attract tourists to P.A.
Mayor Greg Dionne says the city will establish committees and boards with the goal of putting heads in beds next year.
“We’re looking at the tourism [committee] being run by the PAREDA, the regional economic development authority,” Dionne said, referring to the city’s plan to establish an authority similar to Saskatoon or Regina’s. “The Destination Marketing Fund, we’ll be bringing a couple of models to council for them to consider.”
Currently, the Destination Marketing Fund Board sits vacant, despite the city collecting a levy from each hotel in 2016 to fund the board and market the city as a tourism destination. At the end of 2016, the fund had $305,000 sitting in it.