Shad loses ‘Q’ gig as listeners call for more ‘engaging,’ ‘stimulating’ host: CBC
TORONTO — Listeners told executives at CBC Radio they weren’t so keen on the new “Q” — and so Shad has been given the boot, with his last show airing Tuesday.
After not quite 16 months as host of the CBC’s most prominent arts program, the decision was made to remove the rapper from his job, based on an audience survey that suggested the show needed work, said Susan Marjetti, executive director of CBC Radio English Services, on Monday.
“They said basically, ‘Be More,’” Marjetti said in an interview.
“‘Be more Canadian, be more engaging, be more stimulating. Be more in the know.’”