The economic importance of a Saskatoon based farm show

“They were asked what kind of active purchases are going to be making this year, where they were staying, how long they were staying, all those types of questions,” Hurlbert said.

The report said direct on-site transactions made during the show were $182.9 million. Another $30.2 million in total grain volume executed directly on the show floor – $3.8 million immediate and $26.4 million in forward contracts.

The biggest number comes from planned capital expenditures for the upcoming growing season, including equipment, inputs and services at $895.8 million.

Hurlburt said when you add it all up, the total is $1.1 billion. She was especially pleased with the 99.5 per cent of those surveyed who said attending the show was an essential, proven, return on investment destination.

“The conversations that are had during this show are very important to what’s going to happen in the current year for production,” she said. “Producers make decisions on what they’re going to seed, how they’re going to seed it, and new technology. They’re always looking to make it more efficient. Those conversations being one-on-one are so important and it’s at a time when they have time to come and spend and do some socializing as well.”

Hotels and restaurants also benefit from the show with the estimated economic impact of more than $3.5 million in a single week.

The next Crop Production Show is being held Jan. 12 to 14, 2027.

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alice.mcfarlane@pattisonmedia.com

by Pattison Media

The economic importance of a Saskatoon based farm show

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