Rider Pride?
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I hate to admit this, but I was there at the birth of Rider Pride in October 1979.
My Dad and I were season ticket holders enduring a losing Rider season with only the prospect of a rebuild under new Head Coach Ron Lancaster. The problem was fans were so disillusioned by the team seemingly unable to find traction on the field they were staying away and there was a very real prospect of the team folding.
John Robertson was a former Leader Post sports reporter who was working in Winnipeg but like many who started or came from Saskatchewan, they had a spot in their hearts for the Riders. He took it upon himself to rekindle fans pride in the team, and spent his own money to come and speak in Saskatchewan about why it was important for people in Saskatchewan to support the Riders.