Sign up for the paNOW newsletter
Back in 2014, Gord Broda (middle) paid $450,000 for the original Snakebit truck. The funds went towards the Children's Hospital in Saskatoon. (File photo/paNOW Staff)

After buying original Snakebit, Broda is helping build its successor to fundraise for STARS

May 12, 2021 | 4:02 PM

Seven years after winning the original Snakebit charity truck for $450,000, Gord Broda is a part of creating its successor to support the STARS Pegasus Project.

Broda is on the Pegasus Project committee and was on the team to help build Snakebit II, a one-of-a-kind 1968 Ford Shelby Mustang 427.

Snakebit II will come to Prince Albert on Aug. 21 at Lakeland Ford as part of the Pegasus Project Road Show, before being auctioned off at the Barrett-Jackson Car Auction in January 2022. All proceeds will go to STARS and will go towards new rescue helicopter equipment.

Snakebit II. (STARS, Pegasus Project)

“We’ve probably raised well over $2 million [total] and Mr. Broda’s been a big benefactor in the past with our original Snakebit project in 2014,” said Vaughn Wyant, who created the Pegasus Project. “He’s on our committee, and we hope he’ll be a benefactor again because he’s a big community guy. He’s got a big heart and a generous wallet.”

Broda said it was a no-brainer to get involved.

“People know I’m a car guy, I enjoy cars so the project itself is exciting. Certainly, STARS is just a fantastic organization. They need support for a couple of new helicopters, so it’s just a fantastic cause as well. I just love what they do,” Broda said.

“It’s really exciting. The team and the committee and the team of people involved in the project are just fantastic people,” Broda added. “They’re all good people, lots of ideas. The car itself is just a lot of fun, a lot of creativity to be a part of it.”

Whoever ends up winning the second Snakebit in auction will be the proud owner of an absolute beauty of a car. The 1968 Ford Shelby Mustang is one of the most sought after vintage cars around, but Snakebit will also have some modern updates and flair.

“It’s legendary. That is one of the iconic, vintage years of the Mustang car. Anybody that knows anything about cars knows that’s a sweet car,” Broda said.

So far, the Pegasus Project has raised $223,571 as of Wednesday afternoon—22 per cent of their goal.

STARS go on 900 missions across the province during the 2020-21 fiscal year. Wyant added that especially after the Humboldt Broncos tragedy in 2018, he and community leaders across the province wanted to do more to help emergency rescue groups like STARS.

Jeff.dandrea@jpbg.ca

On Twitter: @jeff_paNOW

View Comments