Regina’s Dick Assman wishes David Letterman a happy retirement
As David Letterman gets ready to host his last show Wednesday night, a Regina man with an unusual name is recalling his 15 minutes of fame with Letterman from two decades ago.
Gas station attendant Dick Assman first caught the eye of the show in 1995 during a segment called “dumb ads”. Petro-Canada had used a newspaper advertisement to let customers know that Dick and another employee were moving to a different gas station location in the Queen City. That ad got Letterman’s attention.
He stuck with the bit for months, frequently checking in with the gas station employee over the phone. Tony Orlando sang a song about him on the show. Even NFL legend Joe Namath declared himself as having “Ass-mania”.


