Will Paywalls Save the Newspaper Business?
by Stephen Pate
From Rupert Murdoch to the 25 local newspapers in the Quebec based Transcontinental chain, newspapers are struggling to survive the double whammy of the digital world and young readers who don't give a flying fig about reading a paper.
Paywalls, charging for online access, is a temporary fix for the huge decline in newspaper subscription and advertising revenue.
The long-term survival of newspapers is in doubt.
Young readers get the news free from the Internet and have little brand loyalty to the old names in newspapers.