The signs are pointing toward a money losing season for the Prince Albert Raiders.
The team posted a $3,982 profit in 2015-16. It was the result of three home playoff dates and average regular season attendance that was 236 fans higher than this past season, in which they finished out of the playoffs.
Business Manager Mike Scissons said it's not a question of whether there will be a loss, the question is how much?
"There will be a loss, the level of that loss remains to be seen," Scissons said. He added there are post-season promotions that will soften the financial blow.
"Our community team doesn't just rely on hockey games in order to turn a profit. We do have a number of other events we rely on, the father-daughter gala, the PBR (rodeo) we are associated with, it's events like that can put a positive spin to our bottom line this year."
Scissons said there were several successful promotions including the Canada 150 and autism awareness nights, featuring special jerseys that were auctioned off. He also pointed out the Family Day game on Monday, Feb. 20 against Regina was a huge hit with fans.
"That drew around 2,400 people to the rink and that was a liquor free event in the bowl (arena seating area). It was unique to see that family fun atmosphere really exemplified on Family Day," Scissons said.
Scissons pointed out that attendance got better as the young team improved throughout the second half of the season. He said this suggests the Raiders will be primed for a better start to the 2017-18 campaign in what will be a talented and entertaining eastern division.
"Our division, including our improved play next year, is going to be in the premier division in the Western Hockey League and I think that's going to lead to good things on and off the ice."
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