New SGI ad campaign takes aim at impaired driving
A new multi-platform ad campaign, one in which the provincial government calls emotionally charged, is aiming to drive down the number of drinking and driving crashes in Saskatchewan.
“It’s got quite an impact when you think of the person beside you one second and gone the next,” commented Don McMorris, minister responsible for SGI, after seeing and hearing the ads.
A television commercial shows family and friends partaking in various activities before someone in the picture vanishes. The implication being their lives were taken because of an impaired driver.
Weyburn police Chief and president of the Saskatchewan Association of Chiefs of Police Marlo Pritchard explained how he felt the first time he saw the ad.