Canadian winger Tajon Buchanan ‘feeling good’ ahead of home World Cup
Tajon Buchanan knows black-and-white images of his face are posted on billboards and flashing on TVs across Canada.
Bright orange rivulets of sweat streak his skin, part of Gatorade’s latest campaign ahead of this summer’s FIFA World Cup.
Living in eastern Spain, Buchanan doesn’t see the ads, but he hears about them from family and friends — and the Canadian midfielder admits he’s still getting used to the idea.
“Obviously it’s new. I more just stay to myself, so I wasn’t really big into doing all the media and marketing stuff,” he said in a video interview from his home in Villarreal, Spain.


