After death of 8th child, Ikea relaunches dresser recall in U.S and Canada
NEW YORK — Ikea relaunched a recall of 29 million chests and dressers in the U.S. and Canada Tuesday after the death of an eighth child.
CEO Lars Petersson said Ikea wants to increase awareness of the recall campaign for several types of chest and dressers that can easily tip over if not properly anchored to a wall.
The death of a California toddler, who was found trapped underneath an Ikea Malm dresser in May, has raised questions about whether Ikea has effectively spread the word about the recall, which was first announced in June 2016. The Swedish retailer and the federal safety regulators are asking customers to take immediate action to secure the dressers, or to return them.
Petersson said Ikea has had an “extensive communication” campaign through social media, its website and television and print ads. The company emailed 13 million people about the recall two months ago, he said.