MADD launches smashed vehicle campaign for another year

Anthony-Burns lost her son to an impaired driver, and she described impaired driving as a violent crime in her address to the public. It is a distinction she holds dear, and one she hopes more people make when thinking about impaired driving in the future.

“That’s what MADD believes. MADD Canada believes that it is a violent crime, and they did a whole campaign on removing the ‘A’ word, which was ‘accident,’ because we say accident, but an accident is something that you had no control over. Driving impaired is something you have control over, right? You don’t go out driving and then try to make the decision. No, you make the decision before you go out. That’s what you have to do.”

Along with the smashed vehicle, MADD volunteers are also going to continue putting out Report Impaired Drivers signs around Prince Albert in places where impaired drivers have been caught, including one right next to the smashed vehicle. The signs are moved every month.

Darren Deck is also a MADD volunteer, and he said they have noticed a positive effect from the signs. It’s hard to measure how much it’s getting through to adults, but it’s definitely getting through to kids.

“We are seeing when we go to schools that the kids, we ask if they see the signs and they see them. They say they see them all the time. So the kids know.”

Anthony-Burns added that getting the message through to the younger generation is the most important part of the campaign.

“I think the messaging still needs to happen. There’s a lot of younger people and I’m hearing really good news because we’ve got grandkids that are at that age where they don’t drink and drive. They always have a designated driver.”

The smashed vehicle will stay in its spot until the end of September.

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nick.nielsen@pattisonmedia.com

by Nick Nielsen

MADD launches smashed vehicle campaign for another year

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