Canadian wheat continues to be a preference for international customers

The report provides a snapshot of six international markets that were part of Cereals Canada’s 2025 market development activities. This included New Crop Trade and Technical Missions, in market technical exchanges, buyer webinars, virtual meetings, and market access outreach in core, secondary, and emerging markets.

Nemeth said these efforts help build long-term relationships, address technical challenges, and position Canadian wheat as a reliable, high-quality choice for global buyers.

The report highlighted strong growth across multiple regions, including Central America, Southeast Asia, and the Indo-Pacific. Markets such as Guatemala, Ecuador, the Philippines, Thailand, Vietnam, and China show that targeted training, data-driven insights, and ongoing technical support directly contribute to customer confidence and increased use of Canadian wheat classes such as Canada Western Red Spring (CWRS), Canada Eastern Soft Red Winter (CESRW), and Canada Western Amber Durum (CWAD).

“Market diversification is essential to the resilience and profitability of Canada’s cereals sector,” said Leif Carlson, vice president of markets and trade at Cereals Canada. “By understanding local market needs and providing science-based technical support, we can strengthen Canada’s competitive position—even in smaller or emerging markets—and ensure Canadian wheat continues to reach customers around the world.”

Carlson said strong customer relationships and targeted, value-added technical support are essential to securing long-term demand for Canadian wheat and protecting Canada’s reputation as a trusted supplier of high-quality cereal grains.

The Securing Global Markets for Canadian Wheat can be found here.

–

alice.mcfarlane@pattisonmedia.com

by Pattison Media

Canadian wheat continues to be a preference for international customers

What's Trending