From the Grassroots
When discussing the possibility of my working for what has become paNOW.com, there were lengthy and detailed dialogues of what the owners and management of Rawlco wanted this media portal to be.
What it came down to was that we wanted to create a news source for you that was immediate, user-friendly and featured what regular people are doing in our community.
Grassroots.
In this format, we are able to go to the groups and organizations, which really make this community tick. We want to know what regular people are doing, whether it is the Quilting Guild, an organization that helps the homeless, artists, boy scouts and so on.