By Trelle Burdeniuk

Saskatchewan canola receives a hefty hand

Jul 27, 2011 | 2:08 PM

Saskatchewan is trying to cash in on canola, an important crop the federal government wants to make sure remains at the top of our export list.

On Wednesday, Randy Hoback the Tory MP from Prince Albert said the federal government would be giving $1.1 million to help advertise canola.

“We have to get our message out about how much safer or healthier our oil is for consumers,” said Hoback of some countries that still don’t know the crop’s full benefits.

Cory McArthur with the Canola Council of Canada said the money would be put to good use.

“It enhances our ability to work in our existing markets but it also frees up dollars to allow us to investigate and look at other markets that we should be moving canola in,” he said.

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The markets the Council will be concentrating on are the United States, Mexico, India and China.

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