Roughriders focus on giving back through “Pass It On”
With a new community brand of “Pass it On”, the Saskatchewan Roughriders are highlighting the impact the team is making off the football field through work with community partners.
“In our 2014 and 2015 fiscal year, our community efforts had a direct financial impact across the province of slightly more than $1.2 million dollars,” announced Roughriders vice-president of business development and marketing, Gregg Sauter.
Sauter explained this community brand is meant to be an umbrella for a variety of community initiatives falling under three pillars of health, education and amateur sport.
Jonathan Huntington is the manager of community investment at Cameco which has a partnership with the Roughriders through Cameco Touchdown for Dreams. The program grants wishes to women with a life-threatening diagnosis of cancer.


