NHL Notebook: Will Sens’ Uber video see NHLers go back in their shell?
Toronto Maple Leafs centre Auston Matthews gracing the cover of a fashion magazine. Always-in-the-limelight Nashville Predators defenceman P.K. Subban continuing to be a social media force.
Historically a conservative sporting culture, hockey has only very recently begun to see some of its stars share glimpses of their personalities in public.
The photo shoots and Instagram posts offer fans something different, while at the same time marketing and growing the sport.
But in the wake of the release of a video that went viral showing seven members of the Ottawa Senators criticizing an assistant coach in an Uber, will some NHLers close ranks and slam the door shut when it comes to their own stories?


