By Alice McFarlane

Saskatchewan cattle show boosts provincial economy

Oct 8, 2024 | 4:07 PM

Canadian Western Agribition (CWA) increased the Saskatchewan economy by $116.5 million in 2023.

CWA CEO Shaun Kindopp said that information came from a recent economic impact study conducted by Praxis Consulting Inc. It was also a record impact with a 20.7 per cent increase from 2022.

“We are incredibly proud of the growth we have witnessed as we transitioned out of the pandemic,” Kindopp said. “The event industry was extremely disrupted, and we couldn’t be prouder of the bounce back that CWA has had. We couldn’t do this without the support of the industry, community, volunteers, and our staff.”

Agribition attendance increased by 19 per cent, reaching 142,800, during the six-day show from November 20-25. This record attendance increased tourist spending to $83.2 million according to Jennifer Johnson, deputy city manager of communications, Service Regina and Tourism.

“Agribition is a major event for our city and brings visitors from all over the world,” she said. “But it’s not just about the economic impact. Tourism brings more vibrancy to a community with events like Agribition, and improves the local quality of life for residents. Tourism Regina is thrilled to partner with and promote Agribition because this event generates wealth and well-being for visitors and residents alike.”

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CWA has less than 15 year-round staff with 116 part-time and contract staff added for an average of two to four months per year. Roughly one in every 650 jobs in the Regina area depends directly or indirectly on the event.

CWA also generated $998,300 in trade show booth sales, $1.9 million trade show vendor sales and $2.2 million in livestock sales.

Kindopp said momentum is building up for the event next month.

“We are excited to open our doors to everyone in 47 days!”

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alice.mcfarlane@pattisonmedia.com

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