By Jaryn Vecchio

General Mills and ALUS partnering to support farmers in Saskatchewan farmers & advance regenerative agriculture

Aug 2, 2022 | 1:00 PM

A multimillion-dollar partnership has been created to advance regenerative agriculture and support farmers in Saskatchewan and Manitoba.

U.S.-based General Mills is investing $2.3 million to help ALUS grow its community-led programming with a focus on soil health through its new Growing Roots pilot program.

“ALUS has been interested in developing a comprehensive on-field program focused on soil health for years and we’re delighted that General Mills, a leader in this area, has become our foundational partner,” said Bryan Gilvesy, CEO of ALUS.

“We believe the creation of this program is a catalyst for engagement from other corporate, government and philanthropic partners interested in ALUS programming and its outcomes and impact across Canada.”

Also part of the deal, ALUS has committed to advancing regenerative agriculture on one million acres of farmland by 2030, to reduce greenhouse gas emissions across its value chain over the next eight years, and ultimately achieve net zero emissions by 2050.

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The partnership also aims to increase farmer mentorship and fund in-field projects that follow regenerative agriculture techniques.

“Now, interested farmers in these communities can gain a greater understanding of regenerative agriculture and how best to apply those principles to their farm’s unique environmental, social and financial context, along with the power of peer knowledge-sharing and community support,” added Mary Jane Melendez, chief sustainability and global impact officer of General Mills.

Saskatchewan and Manitoba are no strangers to General Mills as they provide oats for brands like Cascadian Farm, Cheerios, and Nature Valley.

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Jaryn.Vecchio@pattisonmedia.com

On Twitter: @farmnewsnow