Province Launches Public Awareness Campaign On Mental Health And Addictions
The provincial government is launching a public awareness campaign to help address the stigma often experienced by those facing mental health and addictions issues.
The campaign theme, There is Help, There is Hope, focuses on changing the underlying attitudes, behaviors and beliefs that contribute to stigma surrounding mental health and addictions. It features Saskatchewan people who have experienced addictions, mental health issues, or have counselled people with those experiences.
The campaign includes television, cinema, radio, billboard, transit buses, and social media. The radio spots will be translated into Cree and Dene as well.
“This campaign is part of our Budget commitment to increase awareness and reduce stigma around mental health and addictions issues in Saskatchewan, and to promote where people can access help,” Mental Health and Addictions, Seniors and Rural and Remote Health Minister Everett Hindley said. “The people featured in this campaign offer such powerful messages of hope and recovery. I thank them for sharing their stories and inspiring others to reach out to available resources.”