By Dori Modney with files from Alberta Agriculture

Farming the Web draws significant interest

Sep 23, 2020 | 11:13 AM

EDMONTON, AB. — It has been a little over a month since the Alberta Forage Industry (AFIN) launched the website Farming the Web and the agriculture-specific buy-and-sell site has already received a huge response.

There are already over 200 people who have created profiles and almost 100 different listings. As well, some successful transactions have already gone through, which means the site is working.

AFIN’s Kristen Hall, says when the process was started, the forage industry wanted to make sure that it was a very user friendly site.

“We’ve received very few calls needing help using the site, so we are going to take that as a win.”

AFIN received funding from the Governments of Canada and Alberta through the Canadian Agricultural Partnership to create and maintain the online ag marketplace. It replaces the general store on Alberta Agriculture and Forestry’s old website, Ropin’ the Web.

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Hall says that so far, the reviews of Farming the Web are mostly positive, with people across the province using the site to buy and sell products and offer services. It’s expected that will continue to expand.

Farming the Web features products and services listed under 6 categories:

• hay, straw and other feeds
• livestock and working animals
• pasture and land for lease or sale
• farm equipment
• services and contracting
• other

They are also working with website developers to add a few more functions to the site. Hall adds, “We are also working on having limited advertising spots for companies to showcase their businesses and products.”