FIFA has 9 offers for competition to rival Champions League
DOHA, Qatar — FIFA President Gianni Infantino is assessing nine offers from companies seeking to buy the commercial and broadcasting rights for a new club competition he hopes will become the most lucrative in world football, usurping Europe’s Champions League.
The deadline passed Thursday for investors to submit tenders for the rebooted Club World Cup, which is due to begin in June 2021 with a 24-team group stage.
“The Club World Cup will become the best club competition in the world — whatever FIFA is doing has to be the best,” Infantino said Friday. “We shouldn’t be worried or ashamed about the commercial success. I want the Club World Cup to be the best in terms of quality on the pitch, but also in terms of revenues.”
FIFA’s ambitions to become more heavily involved in club football, beyond its usual main remit of organizing national team competitions, poses a challenge to the Champions League run by UEFA, where Infantino was general secretary before being elected to run the global game in 2016.