Mossbank farmer recognized for engaging with consumers on agriculture

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Jolly-Nagel worked with FFC SK for several years to help farmers communicate more effectively with consumers. She said building public trust was all about telling her story and how to do it better.  

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“One of the training programs that FFC SK had developed was called The Real Dirt on Farming and they came to me and said could you operate some of these training programs. I first had to learn how to tell my story so that I could be better at sharing that message with everybody else. But I’m eternally grateful for the organization for helping me finding my way to tell the story,” she said.  

Jolly-Nagel is a keynote speaker, moderator, emcee, and media contributor, regularly speaking to both agricultural and non-agricultural audiences. Only a very small piece of her public engagement is on social media.  

“There’s people doing incredible content. My hats are off to them, but it doesn’t interest me. I love a live audience. I love visiting with somebody over coffee and talking to them about their concerns around agriculture,” she said, “I want people that are just genuinely curious and I want farmer to farmer contact. That’s going to be my area. I’m just not interested in social media.”  

Jolly-Nagel was selected as a 2025 Nuffield Canada scholar. She has been travelling around the world studying the impacts of renewable energy infrastructure on agricultural land value and production. 

“I’ve spent the last two years researching the impacts of wind energy and hosting turbines on farmland. What is the impact of renewable energy infrastructure on farmland? I’ve put together my paper and that is in peer review right now. Then I hope to go out on the speaking circuit and share the message of what I learned, all the really cool adventures and stories that I have from traveling. I think I was in 16 countries in about 18 months and meeting with farmers who are hosting wind turbines and hearing from them what the impacts are of turbines on their farmland.”  

FFC SK Executive Director Clinton Monchuk said the organization is proud to recognize Cherilyn for all the work she has done to translate agriculture to people not familiar with farming. 

“She helps bring the story of Canadian agriculture closer to the consumers who depend on it every day,” Monchuk said. “Presenting this award to Cherilyn—especially during the International Year of the Woman Farmer—is a special honour for FFC SK. She continues to exemplify our mission to help people understand food and farming.” 

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alice.mcfarlane@pattisonmedia.com