By Rona Foundation

Rona Foundation Launches Second Home Sweet Home Campaign

Aug 29, 2024 | 9:41 AM

From September 1 to 30, 2024, the in-store team at RONA Prince Albert will be collecting donations for Habitat for Humanity Saskatchewan

The RONA Foundation, which oversees the philanthropic activities of RONA inc., one of Canada’s leading home improvement retailers operating and servicing some 425 corporate and affiliated stores, is launching its 2024 Home Sweet Home campaign, raising funds to revitalize living environments or facilitate access to housing for Canadians in need.

The campaign will run from September 1 to 30, 2024, in all RONA network corporate stores, as well as in participating distribution centres and RONA affiliated stores.

In total, the campaign will support nearly 150 Canadian non-profits, including Habitat for Humanity Saskatchewan, that help victims of domestic violence and their children, low-income families, and people with disabilities or mental health issues.

“Every person should have a safe place to live. That’s something I strongly believe in, especially given the issue of access to housing that affects so many Canadians today,” says Josée Lafitte, Director of the RONA Foundation.

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Significant Local Impact
“Our in-store and distribution centre teams are inspired by this timely cause, and they’re motivated because each team chooses the local organization it wants to support. Some non-profits sometimes find it harder to raise donations because they don’t have the infrastructure of a big national organization behind them. That, we’ve got,” says Catherine Laporte, Chair of the RONA Foundation Board of Directors and Senior Vice-President, Marketing and Customer Experience at RONA.

Customers in Prince Albert will be invited to make a donation to support Habitat for Humanity Saskatchewan by visiting RONA Prince Albert store. Online shoppers will also have the chance to participate by making a donation when shopping on rona.ca.

Visit us at ronainc.ca/en/corporate-responsibility/communities to learn more about the RONA Foundation and the Home Sweet Home campaign. To share this news on social media, please use @RONAEN (Facebook), @RONA (LinkedIn), and @RONAinc (X, formerly Twitter).

About the RONA Foundation
The RONA Foundation is a charitable organization created in 1998. For its 25^th anniversary, in 2023, the RONA Foundation redefined its mission, which is to improve the quality of life of Canadians in need by revitalizing their living environments and making it easier to access housing. In particular, it aims to help victims of domestic violence and their children, low-income families, and people living with disabilities or mental health issues. Visit us at ronainc.ca to learn more about the RONA Foundation.