By Alice McFarlane

Next Generation Legacy Award presented at beef conference

Aug 21, 2024 | 11:12 AM

An award presented in memory of a president of the Canadian Cattle Association was presented at the Canadian Beef Industry Conference in Saskatoon, Sask.

The Canadian Cattle Foundation presented the second annual Reg Schellenberg Next Generation Legacy Award to Cassie Marchand from Vernon, B.C.

The award honours individuals who embody the spirit of humble leadership, mentorship, collaboration and dedication to the Canadian cattle industry, and mirrors Schellenberg’s dedicated leadership, according to Foundation Chair Bob Lowe.

“Reg Schellenberg demonstrated strong leadership in the Canadian beef industry and was passionate about seeing future generations of producers succeed,” Lowe said.

In December 2022, Schellenberg of Swift Current suddenly passed away. In lieu of flowers, the Schellenberg family requested that donations be made through the Canadian Cattle Foundation to support the Canadian Cattle Young Leaders (CYL) Program.

Court proceedings

'The impact of this trauma will echo for generations': court case surrounding La Ronge woman's death reaches conclusion

17h ago

Going Global

P.A.'s Zablocki named to Team Canada for U18 Women's World Championships

17h ago

Election 2024

Birch Hills staff won't share election decision

18h ago

Through this fund, each year, a CYL graduate will be selected to receive the award. This includes a travel bursary to attend the 2025 Saskatchewan Beef Industry Conference along with a belt buckle donated by the Schellenberg family ranch, Perrin Ranching.

The Foundation also received a $10,000 donation from the Saskatchewan Beef Industry Conference in 2023 to support this award.

–

alice.mcfarlane@pattisonmedia.com

On X: @farmnewsNOW