By Alice McFarlane

Expanding international markets for beef producers

Jul 10, 2024 | 10:53 AM

Increasing awareness and demand for Canadian beef in existing and new international markets has long been the goal of the Canadian Cattle Association (CCA).

The federal government, through the AgriMarketing Program, will provide up to $453,364 over three years to CCA’s activities.

CCA President Nathan Phinney said increasing trade in foreign markets will boost economic activity in Canada and positively impact farmers and businesses at all levels of the supply chain

“We appreciate this boost to help fund our ongoing efforts to tell and sell the world on the quality of Canadian beef, on behalf of our producers,” Phinney said. “It’s CCA’s role to continue to foster markets internationally for our quality products and we are finding the world wants more of what our beef producers provide.”

CCA will use the funds to help expand and develop market access in the existing markets of United States and Japan and the emerging market of Vietnam.

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The groups will conduct trade advocacy activities, such as multilateral meetings and provide support on ministerial activities.

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alice.mcfarlane@pattisonmedia.com

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