March – Canadian Royal Purple National BrainLove© Month – Brain Injury Awareness and Prevention
“Thousands of volunteers and communities will pause in March and spend a few minutes thinking about the consequences of brain injuries in Canada” says Sandi Lougheed, Chair of the Canadian Royal Purple’s National BrainLove Committee. “We know that every 3.5 minutes a brain injury occurs in Canada and most of these are preventable.”
In 2023, the Canadian Royal Purple adopted Brain Injury Awareness and Prevention as its National cause and has partnered with brain injury associations across Canada to guarantee an increased awareness and advocacy. Special posters, placemats, helmet raffles, information campaigns and fund-raising events highlight the nation-wide events.
“For the past eight years, Canada’s Bootlegger stores have led the fund-raising campaign, going national in 2023,” says Lougheed. “Any member of the public can make donations in their local store. All donations will go to the brain injury associations in their own province.”
“In addition, the Canadian Royal Purple will be sponsoring a nation-wide on-line auction featuring items from across our country to be auctioned to anyone who wishes to support our Purple Thursday projects,” says Lougheed.