Wildfires, smoke having ‘huge impact’ on some tourism operators across Canada
Raging wildfires and smoky skies across much of Canada have put a damper on travel this summer, resulting in cancelled plans and closed businesses.
“We have had a few conversations with our members and we’re already seeing domestic and international visitors cancelling trips,” said Madison Simmons with the Tourism Industry Association of Ontario.
Simmons pointed to a 2018 study by Visit California, which found that during the state’s most destructive wildfire season on record, 11 per cent of potential travellers cancelled their trips to the state, representing a loss of about $20 million that July.
The Ontario tourism group released a study last month suggesting leisure travel in the province was set to grow after being hit by the COVID-19 pandemic and cost-of-living crisis.