By Alice McFarlane

Canada’s Ag Day celebrates farmers and food

Feb 15, 2023 | 9:44 AM

MELFORT, Sask. – Canada’s Ag Day is being celebrated today, a national event designed to help people learn where their food comes from.

Building public trust is a major component of the 2023 Agriculture Awareness Summit in Saskatoon, Sask. today. The inaugural summit was held in 2013.

Farm and Food Care Saskatchewan sponsors the event along with the Saskatchewan Ministry of Agriculture, with funding from the Canadian Agricultural Partnership (CAP).

Farm and Food Care Executive Director and local farmer Clinton Monchuk said Canadians are becoming more removed from primary agriculture. Communicators and leaders attend the summit to explore how the industry is adapting to changes in public perception and connecting with consumers.

“These past 10 years have shown that consumers want to engage with farmers and ranchers about how food is grown. We are continuing to create those opportunities,” Monchuk said.

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The event brings industry together so efforts related to public trust and connecting with consumers can be more focused and unified. The summit features speakers from a variety of backgrounds to discuss topics such as communications, consumer trends, dealing with unexpected change and how to use social media effectively.

Canadians from coast to coast are invited to participate in Canada’s Agriculture Day celebrations, a day that highlights the food we love and the people who produce it.

The day also recognizes the efforts and accomplishments of farmers and agri-food industry and is an opportunity to express gratitude to farmers for their hard work, regardless of weather conditions and challenges.

Agriculture and Agri-Food Minister Marie-Claude Bibeau said as more people seek to better understand where their food comes from, the summit will help producers connect with consumers and showcase the agriculture industry.

Bibeau said it is a good time to ‘raise our forks’ to farmers.

“Their passion, tenacity, adaptability and commitment to the protection of the environment and animal welfare allow us to continue being a global leader in sustainable agriculture,” Bibeau said.

Canadians are invited to share their love for food today by using the official hashtag #CdnAgDay on social media.

Some creative ways to join the online celebrations include preparing a meal made from Canadian ingredients, sharing photos and videos of Canadian agriculture and local food, and thanking farmers for their hard work and nutritious food they provide to Canadians and people around the world.

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alice.mcfarlane@pattisonmedia.com

On Twitter: @farmnewsNOW