Power 99's Andy Cohen took the top prize for his creative interpretation of a nativity scene constructed completely with boxes of Toffifee chocolate. (Teena Monteleone/paNOW)

By Teena Monteleone

Sweet victory

Radio hosts battle in crafty confection challenge for a sweet cause

Nov 30, 2022 | 4:00 PM

A box of Toffifee is not only delicious– it also makes for a great Christmas craft.

The on-air personalities at Pattison Media in Prince Albert had a unique competition to see who could build the coolest construction out of 150 of the chocolate and hazelnut-filled caramel cups and the boxes they come in.

“They’ll have half an hour to create something amazing like the Taj Mahal or a picture of my head– or anything that’s equally as creative,” said Malcolm Jenkins, owner of the local Canadian Tire and Party City stores.

“The winner will get a gift card from where? You guessed it – Canadian Tire,” he told the trio.

The crafty event was to gain momentum for a campaign to raise money for Hope’s Home which provides necessary care for children with complex medical needs, their siblings, and typically developing children in the community. One dollar from every box of Toffifee sold at Canadian Tire and Party City will be donated with the goal of raising $25,000.

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“We’re already halfway there. We’ve already sold twelve thousand boxes and it’s not even December.”

He’s already thinking about next year and raising his annual order of boxes to 30,000. It’s a well-known fact that Prince Albert Canadian Tire is the biggest Toffifee sales store in the world. The achievement once garnered Jenkins an invitation to their factory.

“It was wonderful. It was like Willy Wonka on drugs,” he joked.

Lew Harrison from 101.5 Beach Radio and Cristy Beggs from CKBI did their best to craft something creative from the Toffifee supplied by Malcolm Jenkins from Canadian Tire. (Teena Monteleone/paNOW)

The creative crafts by the local radio hosts were…somewhat wonderful.

Lew Harrison from 101.5 Beach Radio created an oblong-shaped snowflake but failed to add any chocolate embellishments. Cristy Beggs from CKBI created a beautiful Christmas tree with ornaments by glue-gunning the chocolates together, but it was the attention to detail from Power 99’s Andy Cohen that really wowed the judges. He created a nativity scene, complete with a child in a manger he sculpted by carefully removing the chocolate hazelnut centre and meticulously shaping the caramel shell.

Needless to say, Jenkins was impressed with Cohen’s creativity. Harrison and Beggs tied for second.

The real winner will ultimately be Hope’s Home. Jenkins is encouraging the public to help out with the $25,000 fundraiser by indulging in the treat for the holidays.

“Bonus…this year there are two flavours. There is a white chocolate option. So don’t just buy one,” he said. “Buy one of each.”

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teena.monteleone@pattisonmedia.com

On Twitter: @princealbertNOW