By Alice McFarlane

Market development program for turkey and chicken receives federal funding

Mar 25, 2022 | 2:57 PM

MELFORT, Sask. — Canada’s chicken and turkey farmers will receive federal funding to promote the quality of the country’s poultry products.

Turkey Farmers of Canada and Chicken Farmers of Canada will use the money to increase demand and consumption of turkey and chicken products through industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada’s reputation for high quality poultry products.

Turkey Farmers of Canada Chair Darren Ference said the group will receive $2.5 million to expand Canadian consumer awareness of the benefits of turkey meat as a primary and alternative protein.

“The program will go a long way to support the turkey sector’s work in reaching consumers, and in promoting the wholesome and high-quality turkey raised by Canadian farmers,” Ference said.

Chicken Farmers of Canada chair Tim Klompmaker said the $1 million for the organization will promote the excellence of Canadian chicken and the commitment of farmers.

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“The Market Development Program will greatly assist in our sector’s continued promotion of the safe, high-quality chicken that farmers raise with care for Canadians,” Klompmaker. “This program will enhance consumer engagement and continue to showcase Canadian-made products to Canadians.”

Agriculture and Agri-Food Minister Marie-Claude Bibeau said with the signing of international agreements the federal government is committed to providing compensation to Canada’s supply-managed sectors.

“We are delivering on that commitment. These investments enable poultry producers to promote the high quality of their products across Canada and to expand their markets,” Bibeau said.

Over ten years, the Market Development Program for turkey and chicken will provide a total of $19.2 million for their marketing funding.

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alice.mcfarlane@pattisonmedia.com

On Twitter: @farmnewsNOW