Agriculture Roundup for Friday March 4, 2022
MELFORT, Sask. — Canada is recognized worldwide for producing high-quality malting barley.
To remain competitive in the global marketplace, the industry is working to build its reputation, expand its customer base and promote new varieties that meet the needs of customers.
The Canadian Malting Barley Technical Centre (CMBTC) managing director Peter Watts said the $960,000 will be used to expand existing and develop new markets for Canadian barley and barley products.
“Agriculture and Agri-Food Canada is providing an important investment that matches CMBTC member contributions, to fund our work providing technical and marketing support to Canada’s barley value chain, promoting the premium value proposition of Canadian barley and malt in global markets,” Watts said in a news release.