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The Pegasus Project 1968 Mustang was sold for $1 million at the Barrett-Jackson Aution in Arizona, and won by Prince Albert's Gord Broda. (Facebook, Pegasus Project for STARS)
Pegasus Project

P.A.’s Gord Broda buys Pegasus Project Mustang for $1 million

Jan 29, 2022 | 12:33 PM

The Pegasus Project for STARS just got another $1 million to help support their Ambulance Foundation.

Prince Albert’s Gord Broda won the custom-made ’68 Ford Shelby Mustang 427 at the Barrett-Jackson Auction in Scottsdale, Ari., Friday after pushing the auction price from $900,000 all the way up to a $1 million.

“As the bidding on the car got bigger and bigger, we didn’t want to back away and make a significant contribution to STARS and certainly at the same time, get to have a beautiful car as part of the process,” Broda said. “STARS has become such an important part of our provincial community. They do such great work for our province. Being involved in the STARS project, we’ve got to learn how extensive these helicopters are, and they have a need to upgrade some of the fleet and get a couple of helicopters. We certainly understand that the requirements for the campaign were large, and my wife Barb and I really believe STARS is an organization we wanted to support in a big way.”

He purchased charity truck “Snakebit” for $450,000 in 2014 to raise money for the Jim Pattison Children’s Hospital Foundation, and helped build and design this year’s Mustang as well. Broda said he’ll park his brand new Pegasus Mustang right beside its new “older brother ‘Snakebit'” before getting to ride around with it in the summer time.

The Pegasus Project started in 2019 to raise money to renew the STARS’ helicopter fleet, in response to the Humboldt Broncos’ bus crash in April, 2018. Broncos crash survivor Kaleb Dahlgren donated all proceeds from his book “Crossroads” to the cause. The Pegasus Project has had some other notable ambassadors as well like actor Kim Coates and NHL hockey players Brayden and Luke Schenn, Jayden Schwartz and Tyler Bozak.

panews@pattisonmedia.com

On Twitter: @princealbertnow

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