By Alice McFarlane

Agriculture Roundup for Monday November 8, 2021

Nov 8, 2021 | 11:19 AM

MELFORT, Sask. – The B.C. Dairy Association has denounced the abuse of animals seen in video footage of a B.C. dairy farm released to the public by Animal Justice.

B.C. SPCA alerted the B.C. Milk Marketing Board it was launching an investigation based on video evidence of animal abuse.

The board conducted an inspection of the farm and immediately suspended the farm’s milk production license and launched its own investigation.

B.C. Dairy chair Holger Schwichtenberg said they fully support the decision of the B.C. Milk Marketing Board saying the treatment of dairy cows shown in the video clearly violates the National Code of Practice for the Care and Handling of Dairy Cattle, which is mandatory for all dairy farms in B.C.

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A significant slowdown in sales of plant-based food products is prompting Maple Leaf Foods to reassess its strategy of investing in the category.

The Ontario-based company said it has seen a decline in performance in the plant-based protein category, which it believes may suggest some changes in the extremely high growth rates once expected by the industry.

Maple Leaf chief executive Michael McCain said in the past six months there has been an unexpected and rapid deceleration in the category growth rates of plant-based protein.

“Of course, our performance has suffered in the middle of this, but the more concerning set of facts are rooted in category performance, which is basically flatlined,” McCain said.

Maple Leaf was once known primarily as a packaged meats company specializing in products like bacon and cold cuts. In the last four years it has rebranded to a protein company to capitalize on the rise of veganism and plant-based eating.

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A new habitat-friendly winter wheat ecolabel program will help consumers identify environmentally friendly products that provide critical habitat for ducks, birds, and other wildlife.

The program helps consumers identify food and drink items made using western Canadian winter wheat.

Cereals Canada director of market access and trade policy Daniel Ramage said to meet growing consumer demand for sustainable products, food processors can become certified to showcase their use of western Canadian winter wheat and resulting contributions to prairie wildlife habitat.

“By working together to highlight this sustainability story, we’re unlocking new marketing opportunities for businesses and farmers, while ultimately supporting a positive impact on our environment,” Ramage said.

The project is a partnership between Cereals Canada, Ducks Unlimited Canada, Prairie Winter Wheat Growers, and end-users including millers and food processors.

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alice.mcfarlane@pattisonmedia.com

On Twitter: @farmnewsNOW