Non-profits to benefit from radio station grants
The Jim Pattison Broadcast Group (JPBG) in Prince Albert is putting the power of radio behind deserving, non-profit groups in the community struggling to get their messages out during the COVID-19 pandemic.
The Salvation Army, the YWCA, PA Outreach and the local branches of the Canadian Cancer Society and Mental Health Association are each receiving $15,000 worth of free advertising that will air on CKBI, Power99 and XFM radio stations over the next few months.
“Its just the right thing to do,” said Danny Kid, station program director. “As a company and as community members we wanted to reach out and provide assistance to a few non-profits that are under pressure due to the pandemic by doing what we do best – telling stories.”
Staff at the broadcast centre offered suggestions on beneficiaries based on what is important to them, their families and their communities. Kid said the common themes became clear.