Moody's Equipment North Battleford location. (file photo/battlefordsNOW Staff)

By Alice McFarlane

Farm Equipment Dealerships

Moody’s Equipment leaves the farm equipment landscape

Feb 5, 2020 | 2:27 PM

Two sales have been completed and a name synonomous with agriculture equipment sales will disappear.

Robertson Implements announced this week it purchased four Saskatchewan locations from Moody’s Equipment in Kindersley, Perdue, Saskatoon and Unity.

Moody’s locations in North Battleford and Lloydminster were sold to Novlan Brothers of Paradise Hill.

Tom Moody has worked for the family business since 1976. He served as Inventory Manager, a role he will continue in at Robertson Implements.

He said he was happy the companies involved were family-based.

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“Moody’s Equipment was looking for a partner that would carry on the family tradition of good customer service and we found that,” he told farmnewsNOW. “We’re looking forward to a long relationship.”

Moody said his father, Burke, was one of the founders of the company. He confirmed the name will disappear from its locations which ends a long history of the family in the agriculture sector.

“Moody’s Equipment was started in Purdue by Darrel, Pat and Burke Moody in 1966. It expanded from Purdue to Saskatoon, Unity and Lloydminster over the years,” he said. “There’s been some expansion and contraction and we ventured into Alberta for a while and now we’ve made the decision to integrate with Robertson.”

Robertson Implements is a fifth-generation family-owned New Holland dealership. It stated all existing shortline dealer contracts will remain in place, including Bourgault, MacDon, and SeedMaster. It also plans to be a certified Cub Cadet dealer at all eleven locations.

Robertson President and CEO Doug Robertson said the company will now have eleven agriculture locations across Saskatchewan and Alberta.

“We’re committed to providing our customers with the same level of service and professionalism that they have come to expect under both the Robertson Implements and Moody’s Equipment brands,” Robertson said in a news release. “Both organizations have been founded on family values and have extensive knowledge and history in the agriculture industry. The company similarities should make for a very smooth transition.”

Moody said farmers won’t see any changes.

“It will be business as usual. The only thing that’s really going to change is the name.” Moody said.

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alice.mcfarlane@jpbg.ca

On Twitter: @AliceMcF