A cause for comfort; local radio helps raise funds for future hospice
On the heels of a major funding announcement last month, the Rose Garden Hospice Association (RGHA) is embarking on a public capital campaign through the power of local radio.
The Jim Pattison Broadcast Group (JPBG) in Prince Albert and the RGHA launched ‘A cause for comfort’; – a series of advertisements and interviews that will air on Power99, XFM and Saskatchewan Country CKBI over the coming weeks to raise awareness about hospice care in the hopes of encouraging the public to make financial contributions to the project.
“We believe the Rose Garden Hospice will make a positive impact, not only for the people of Prince Albert, but for everyone in our broadcast area,” said Duane Krip, JPBG sales manager. “That is why we jumped on board as media partner; first, to help raise public awareness for what a hospice is and now with the ‘Cause for Comfort’ campaign to raise the money needed to build it.”