Hookah health news from your very own galaxy
It’s sneaky. In the same way Philip Morris marketed cigarettes equating smoking its brand with the rugged Wild West individualism of the Marlboro Man (the cigs became the world’s best-selling), it looks like the popularity of the “Star Wars” franchise has — maybe through the law of unintended consequences — helped make hookah smoking the new cool for youngsters and young adults.
At the time of the first “Star Wars” film in 1977, hookah smoking was limited to some enduring hippies and a few Middle Eastern aficionados. But then along came Jabba the Hutt with his always-by-his side hookah, and the spark was lit.
Here’s how one “Star Wars” super-fan described his early experience with Jabba’s hookah: “When the ‘Return of the Jedi’ action figures came out in 1983, Jabba’s playset included his own little plastic hookah, and I remember going over to play with it at my friend’s house, sticking the end of the hose in the little hole in Jabba’s mouth. Being 4 years old, I had no clue as to what this was … [But] it was common for Jabba and other Hutts to gather around their huge bulbous narghiles [hookahs] and relax. Is it possible that the Hutts were the originators of the modern hookah parlor?
Little did I know I would be in the hookah business 25 years later.” There’s more.