Trudeau, premiers aim to rebrand Canada, shed image as environmental pariah
OTTAWA — Prime Minister Justin Trudeau and the country’s premiers launched a rebranding campaign Monday aimed at transforming Canada’s image on the world stage from environmental pariah to climate change champion.
The first ministers ended their first formal meeting in nearly seven years professing a united front as they prepare for next week’s opening of a United Nations climate summit in Paris.
“We’ll demonstrate that we are serious about climate change,” Trudeau said following a four-hour working dinner with provincial and territorial leaders.
“This means making decisions based on science, it means reducing carbon emissions, including through carbon pricing towards a climate resilient economy. It means collaborating with our provincial and territorial partners, supporting climate change efforts in developing countries and investing in sustainable economic prosperity.”


