By Nigel Maxwell

Getting the message out, with YouTube

Jan 7, 2011 | 5:41 PM

Prince Albert's E.A. Rawlinson Centre is being viewed by people around the world — thanks to YouTube.

The facility is featured in one of five ads running on YouTube, as part of the Conexus Credit Union's “Build the Community” campaign.

This is generating some excitement for people who work at the centre.

“Even though we have been here for eight years, we still don’t get a lot of outside of Prince Albert notoriety and certainly is a wonderful state of the art facility and I think this will go a long way to putting us on the map as we always say we are the arts and culture capital of Saskatchewan and now other people can know that too,” said Darren McCaffery, the general manager of the centre.

The 16 second ad features a look at the building as well as some local dancers preparing in the dressing room and then performing. Filming for the spot took about half a day, late in 2010.

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“My Facebook account is flooded with people saying, ‘we saw you here or there’ … I guess there is a poster campaign, I guess it’s on YouTube (and) there’s advertising, television advertising as well,” McCaffery said.

Conexus Credit Union wanted to show the success stories of some of their members, said spokesman Michael Poulin.

Using YouTube to advertise allowed the commercials to be viewed by a larger audience, which is what Conexus wanted, said Poulin.

“Certain media are better suited to reach certain demographics and the online space such as you tube is critical for reaching younger age groups,” he said.

The ads will run until the end of February and show up before some music videos on VEVO among other spots.

nmaxwell@panow.com