CKBI and Salvation Army help spread Christmas cheer
An annual radiothon broadcast on Saskatchewan Country CKBI is about to make spirits bright this holiday season.
The 69th annual Christmas Cheer Broadcast for the Salvation Army hits the airwaves on Tuesday morning.
The broadcast itself is steeped in radio history. Saskatchewan Country CKBI Program Director, Ken Landers, said well known broadcasters Neil Headrick and the late Jack Cennon hosted the show for the majority of its duration.
“The radiothon has really evolved over the years,” said Landers. “We started the broadcast in studio nearly seven-decades ago and eventually we were able to take it out in the community to places like city hall. This year, we’re broadcasting live from the Save On Foods grocery store.”