This year marks Dairy Queen's 16th annual Miracle Treat Day, in support of Jim Pattison Children’s Hospital.
All proceeds from Dairy Queen Blizzards sold across Saskatchewan Aug. 9 will be donated in support of the Jim Pattison Children’s Hospital Foundation. Sash Broda, manager of development and engagement with the hospital, said Miracle Treat Day is always a highlight of the year.
“It’s great. Dairy Queens are all across the province,” Broda said. “All of the proceeds from their blizzards come to our foundation and help us make a difference for kids right now, so it’s been a really vital program. We are super excited about it and we look forward to it every year.”
Dairy Queen has raised over $135 million in support of sick and injured children across North America since 1984, the year their partnership first began with The Children’s Miracle Network. This includes $258 thousand last year alone, across 43 Dairy Queen locations.
“Each year it seems like Miracle Treat Day has just grown and grown and grown and people all across the province know about it,” Broda said. “They hear about the blizzard day; they know they can go out and buy a blizzard, and eat some guilt-free ice-cream for a good cause.”
Editor's Note: paNOW is a subsidiary of the Jim Pattison Broadcast Group, which is owned by Pattison Children's Hospital benefactor and namesake Jim Pattison.
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