WestJet Airlines looks to launch new no-frills airline later this year
WestJet Airlines has announced plans to launch a new discount airline later this year in a bid to offer travellers a no-frills, low-cost option.
The Calgary-based company said Thursday the yet-to-be-named carrier will start with 10 Boeing 737-800 aircraft, subject to agreement with its pilots and any required regulatory approvals.
WestJet CEO Gregg Saretsky said the airline industry has changed since the company began flying in 1996.
“The complete unbundling of services and products in order to lower fares for the price-sensitive traveller has created the ULCC (ultra low cost carrier) category,” he said in a statement.