Borealis leaves P.A. Tourism with $80,000 deficit
The Prince Albert Tourism and Marketing Bureau is in a financial rut after the underperformance of the Borealis Music Festival this summer.
The organization was also affected by the dissolving of the Destination Marketing Fund (DMF) earlier this year. The DMF, a volunteer program where local hotels paid to help attract events, was responsible for some operational costs of the organization and a portion of the Borealis Music Festival.
In result, Prince Albert Tourism projected a shortfall of approximately $100,000 for 2015 and have requested financial assistance from the city.
On Tuesday night’s city council meeting, councillors contemplated the request which came in two parts – a grant of $20,000 which would allow P.A. Tourism to continue regular operations for the rest of 2015 and an $80,000 loan to pay off the deficit from the Borealis Music Festival.