City puts focus on sponsorship with new hire
The City of Prince Albert has hired long-time Prince Albert Raiders’ business manager Bruce Vance to fill the newly created marketing and sponsorship co-ordinator position.
Vance has worked within the Western Hockey League for 21 years, and the last 14 of them in Prince Albert. It’s an offshoot from the City’s recent creation of a new sponsorship and naming rights policy.
He will be responsible for helping the City acquire grants, secure sponsorships and marketing the recreation services in Prince Albert. The position is the latest, but not the last addition to the community services department, which has been undergoing restructuring since director Jody Boulet took the helm last year.
“It’s pretty exciting because we’re going to be building it from the ground up and there’s no real parameters as to what to do because in Prince Albert nothing like this has been done before,” Vance said on Tuesday afternoon.