Get Bach to work: Company orchestras a German tradition
FRANKFURT — Can performing Beethoven symphonies together help employees team up on projects at work, too? Some companies — above all in Germany and Asia — seem to think so.
A conspicuous number of big German corporate names — along with a handful in Japan and Korea — have their own company-linked symphony orchestra. That means 60 or so accountants, engineers, sales reps and computer specialists who bring violins, cellos, oboes and trombones and gather in their spare time to rehearse and perform lengthy, complex pieces of classical music.
The orchestras serve as public relations tools, playing charity concerts and livening up corporate events.
But there’s more to it than that.