By Natalie Geddes

Rider gear still a hot ticket

Aug 15, 2011 | 4:04 PM

Win or lose, many in Rider Nation are not about to turn their backs on their team.

Fresh off loss number six, the team store in Regina had a steady stream of customers picking up team gear.

At last check the Roughrider organization wasn't seeing a slip if merchandise sales.

Many fans expressed that they still support the team, despite 2011’s less-than-stellar season.

Last year Roughrider swag was responsible for more than half of the CFL's merchandise sales, a feat that won the Rider Nation the Commissioner's Award.

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