By Samantha Maciag

Saskatchewan Chamber of Commerce says province “On Track”

Jun 27, 2011 | 3:50 PM

The boom in Saskatchewan has people proud of both living and working here, something that the province's business community wants to highlight.

For that reason, the Saskatchewan Chamber of Commerce has launched a new media campaign called “On Track” to profile economic success and coincide with the provincial election in November.

“We have a real positive momentum in the business community across the province, I would suggest, and we have a very, very positive attitude across the province, individually and of course corporately. That needs to continue,” said the Chamber’s CEO Steve McLellan.

He insists the campaign that will be rolled out via radio, television, newspapers and online is not meant to come off as any kind of political endorsement.

“This isn't about the Sask Party, this is about Saskatchewan. The Chamber responds to public policy, not to politicians,” he said.

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He maintains the profiles will serve as an alternative voice to any negativity directed at the business community in the lead up to Nov. 7.

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