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Who is Gus? The Transit advertisement revealed
Who is Gus? The Transit advertisement revealed

Darren Schock revealed as the ‘Gus’ behind Gus’s Automotive

By Sponsored content
April 20, 2017 - 12:00am

“Who is Gus?” You may have seen that question along with a picture of a man peering over the top of a brake disk on the back of a city transit bus. The transit ad for Gus’s Automotive, which ran over the past year, was inspired by customers asking that one question – “Who, is Gus?”

Karl Johnston of Jim Pattison Broadcast Group was on hand at PineRidge Ford in Meadow Lake recently to hand out $100 bills to test the effectiveness of local radio.
Karl Johnston of Jim Pattison Broadcast Group was on hand at PineRidge Ford in Meadow Lake recently to hand out $100 bills to test the effectiveness of local radio. CJNS Staff

Local car dealer loses radio bet

By CJNS staff
March 30, 2017 - 2:15pm Updated: March 31, 2017 - 9:22am

The gauntlet was thrown down recently between two local radio stations and an automotive dealership to test the effectiveness of radio advertising.

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