Around 1907, a German scientist contacted Procter & Gamble to tell them he had invented a way to turn liquid fat into a solid, and suggested it would transform their soap products. But when the company’s scientists found that they could
turn cottonseed oil into a creamy, lardlike substance, they decided to forget soap! They saw it as a perfect replacement for animal fats used for cooking, and so did America. The company sold 2.6 million pounds of what it branded as
Crisco in 1912, and 60 million pounds four years later.